At WILFRED & FRAZER, the stage of Preparation is where the alchemy of shoemaking truly begins, symbolizing the gathering of all essential components required to breathe life into our extraordinary footwear. Under the hallmark of our distinctive craftsmanship, many components are meticulously produced in-house, exemplifying our commitment to quality and attention to detail.

In the spirit of WILFRED & FRAZER, Preparation is more than a stage; it’s the genesis of each pair of shoes. Here, meticulous planning and execution come together, ensuring that every component aligns seamlessly to create a masterpiece. From the cutting of heels to the crafting of insoles and soles, our artisans in the heel and sole departments operate as small workshops within themselves, tirelessly contributing to the excellence that defines our brand.