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That same philosophy extends beyond the workshop. The way we handle your personal information follows the same principles as the way we finish a shoe: with honesty, precision, and lasting integrity.
This document explains how we collect, use, and protect your personal data when you visit www.wilfredfrazer.com . It’s not designed to overwhelm you with legal language, but to let you know — in clear and human terms — how seriously we take your privacy.
Dear Patron,
At Wilfred & Frazer, craftsmanship is more than an act — it is an accord.
When you place your confidence in us, whether to explore a pair of welted oxfords or to share your personal details through our website, that confidence becomes sacred.
This note exists to reassure you that your information — like the finest leather we handle — is guarded, polished, and treated with the utmost respect.
We collect only what is essential: your name, contact details, delivery address, and preferences. Nothing more. These details help us send your orders, tailor your experience, and — if you so choose — keep you informed of new creations and collections.
We work exclusively with trusted partners: couriers, payment processors, and digital artisans who uphold the same integrity that defines our craft. Where your data travels beyond the United Kingdom, it is protected by the same standard of care we offer here at home.
Cookies, those discreet digital tools, help us refine your browsing experience — remembering your basket, your preferences, and occasionally suggesting something you might love. You may, of course, choose to decline them.
You have every right to view, correct, or erase the information we hold about you. Simply write to us at privacy@wilfredfrazer.com, and we shall respond promptly and courteously.
In an age of automation, privacy remains deeply human — and we remain deeply committed to it.
From our hands to yours, with sincerity and respect,
Wilfred & Frazer
Birmingham, England
Wilfred & Frazer — Privacy & Cookies Policy
Last updated: 12.10.2025
From the first cut of leather to the final polish, our philosophy remains unchanged — precision, patience, and respect. Your personal information deserves the same.
When you share your details with Wilfred & Frazer, they enter our care — not a database, but a vault of discretion.
On What We Collect
We collect information only to serve you better: your name, contact details, delivery address, payment method, and occasionally your preferences.
When you visit our website, we may learn a little about how you browse — which pages you favour, what piques your curiosity — but only to make your next visit smoother than the last.
On Why We Use It
We use your data to:
Complete your orders and ensure timely delivery
Communicate updates, invitations, and new collections (if you wish)
Maintain our website and digital storefront with grace and reliability
Your data is never sold or shared for unrelated marketing. It exists solely to refine your Wilfred & Frazer experience.
On the Small Details (Cookies)
Cookies are the digital equivalent of a bootmaker’s notes — discreet reminders of your preferences, sizes, and steps taken.
They help us recognise returning visitors, preserve your basket, and shape a smoother browsing experience.
You can adjust or refuse them through your browser, though doing so may make certain parts of the site less polished than we’d prefer.
On Protection and Retention
We guard your information as we guard our reputation — securely and seriously.
Only authorised members of our small, dedicated team handle personal data, and always with confidentiality.
We keep your information only as long as necessary — typically up to seven years for transactional records — and for as long as you choose to receive our communications.
On Your Rights
You may:
Request a copy of the data we hold about you
Ask us to correct or remove it
Withdraw consent for marketing
Object to processing that feels unnecessary
A simple note to privacy@wilfredfrazer.com is all that’s required.
On Legacy and Care
Privacy, like craftsmanship, is timeless.
As the world evolves, so too will this policy — yet our principles remain constant: discretion, honour, and British refinement.